Udemy - Marketing Attribution in BigQuery
- CategoryOther
- TypeTutorials
- LanguageEnglish
- Total size3.7 GB
- Uploaded Byfreecoursewb
- Downloads38
- Last checkedJun. 07th '26
- Date uploadedJun. 05th '26
- Seeders 2
- Leechers4
Marketing Attribution in BigQuery
https://WebToolTip.com
Published 5/2026
Created by Alex Ignatenko
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz, 2 Ch
Level: Intermediate | Genre: eLearning | Language: English | Duration: 18 Lectures ( 3h 45m ) | Size: 3.71 GB
Master BigQuery attribution models with SQL & Python — from raw data to smarter marketing decisions.
What you'll learn
⚡ Learn how to interpret conversion data correctly
⚡ Work with attribution models in BigQuery
⚡ Become the expert who drives profit through data-driven decisions
⚡ Discover how to allocate budgets across channels efficiently
⚡ Master the nuances of building attribution models
⚡ Set up product metrics effectively
⚡ Measure how marketing impacts your key performance indicators
Requirements
❗ This isn’t just a coding course. It’s a career accelerator designed to bridge the gap between a Junior Analyst and a Marketing Data Lead
Files:
[ WebToolTip.com ] Udemy - Marketing Attribution in BigQuery- Get Bonus Downloads Here.url (0.2 KB) ~Get Your Files Here ! 1 - Traffic source fields in GA4-BigQuery
- 1. SQL Examples.url (0.1 KB)
- 1. Traffic Sources Workshop.pdf (2.7 MB)
- 1. Traffic source fields in GA4-BigQuery.mp4 (401.0 MB)
- 2. Introduction.mp4 (50.8 MB)
- 3. Introduction to attribution models.mp4 (369.6 MB)
- 4. Attribution Calculating.mp4 (363.3 MB)
- 4. Lesson 1 - Presentation.pdf (928.4 KB)
- 5. Introduction.mp4 (26.2 MB)
- 6. Dealing with attribution in GA4.mp4 (189.9 MB)
- 7. Attribution setup in GA4.mp4 (325.6 MB)
- 8. Attribution reports in GA4.mp4 (131.2 MB)
- 9. BigQuery Attribution Checklist.url (0.1 KB)
- 9. Lesson 2 - Presentation.pdf (253.2 KB)
- 9. Setting up GA4-BigQuery export.mp4 (214.2 MB)
- 10. Introduction.mp4 (27.8 MB)
- 11. Session table description.mp4 (246.7 MB)
- 12. Abiut UNNEST operator.url (0.1 KB)
- 12. About CONCAT function.url (0.1 KB)
- 12. About aggregate functions.url (0.1 KB)
- 12. About subqueries in BigQuery.url (0.1 KB)
- 12. Lesson 3 - Presentation.pdf (768.6 KB)
- 12. Making a session table.mp4 (172.1 MB)
- 12. Session table code example.url (0.1 KB)
- 13. Theoretical part.mp4 (180.9 MB)
- 14. About IFNULL.url (0.1 KB)
- 14. About window functions with range.url (0.1 KB)
- 14. Last Click Attribution Query.url (0.1 KB)
- 14. Lesson 4 - Presentation.pdf (655.4 KB)
- 14. Practical part.mp4 (331.8 MB)
- 15. Introducrion.mp4 (31.2 MB)
- 16. About ARRAY_AGG.url (0.1 KB)
- 16. Lesson 5 - Presentation.pdf (343.3 KB)
- 16. Linear attribution form Luka Cempre.url (0.1 KB)
- 16. Linear attribution query.url (0.1 KB)
- 16. Practicing.mp4 (296.3 MB)
- 17. Introduction.mp4 (127.3 MB)
- 18. ARRAY_TO_STRING opeartor.url (0.1 KB)
- 18. About Anaconda and Python Installation.url (0.1 KB)
- 18. BigQuery API & Python.url (0.1 KB)
- 18. Lesson 6 - Presentation.pdf (504.4 KB)
- 18. Practicing.mp4 (308.3 MB)
- 18. Sequences SQL table.url (0.1 KB)
- 18. attr6.ipynb.bin (51.3 KB)
- Bonus Resources.txt (0.1 KB)
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