Udemy - Sustainability Marketing - Positioning for a Green Future

  • CategoryOther
  • TypeTutorials
  • LanguageEnglish
  • Total size3.7 GB
  • Uploaded Byfreecoursewb
  • Downloads14
  • Last checkedMay. 15th '26
  • Date uploadedMay. 15th '26
  • Seeders 1
  • Leechers6

Infohash : 42CE0668576F010DB38376B11E6125C07BF9761F

Sustainability Marketing: Positioning for a Green Future

https://WebToolTip.com

Published 5/2026
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 1h 35m | Size: 3.74 GB

Learn sustainability marketing to position a credible green brand, prove your claims, and avoid greenwashing

What you'll learn
Create a sustainability brand positioning (target, frame, POD, RTBs) that differentiates you in a crowded green market.
Translate sustainability initiatives into clear messaging pillars, claims, and customer-friendly benefits.
Audit marketing claims for greenwashing risk and build substantiation (proof points, data, disclosures).
Design a sustainability marketing plan (channels, content, partnerships, campaigns) aligned to your positioning.
Select and track KPIs for brand trust, growth, and sustainability impact to improve performance over time.

Requirements
There are no prerequisites for this course

Files:

[ WebToolTip.com ] Udemy - Sustainability Marketing - Positioning for a Green Future
  • Get Bonus Downloads Here.url (0.2 KB)
    • ~Get Your Files Here ! 1 - Foundations of Sustainability Marketing
    • 1. Introduction to Sustainability Marketing (Description).html (1.6 KB)
    • 1. Introduction to Sustainability Marketing.mp4 (304.5 MB)
    • 1. Title GreenBiz Resource Hub.url (0.1 KB)
    • 1. Title SB’25 Conference – Sustainable Brands.url (0.1 KB)
    • 1. Title State of Green Business 2023 (GreenBiz report).pdf (8.1 MB)
    • 1. Title Sustainable Brands (SB) global community & insights platform.url (0.1 KB)
    • 1. Title Trellis Group (formerly GreenBiz Group).url (0.0 KB)
    • 2. Consumers care about sustainability — and back it up with their wallets (McKinsey + NielsenIQ).url (0.2 KB)
    • 2. Infographic - Lecture 2 The Business Case for Sustainable Marketing.jpg?v=2 (7.2 MB)
    • 2. NielsenIQ Sustainability insights.url (0.1 KB)
    • 2. The Business Case for Sustainable Marketing (Description).html (1.6 KB)
    • 2. The Business Case for Sustainable Marketing.mp4 (237.0 MB)
    • 2. Unilever Sustainable Living Plan 2010-2020.pdf (8.0 MB)
    • 2. Unilever’s ‘Sustainable Living’ Brands Growing Faster Than Other Brands (TriplePundit).url (0.1 KB)
    • 2. Unlocking green growth Sustainability as a key driver of corporate innovation (World Economic Forum).url (0.1 KB)
    • 3. Core Concepts and Principles of Sustainability Marketing (Description).html (1.7 KB)
    • 3. Core Concepts and Principles of Sustainability Marketing.mp4 (320.6 MB)
    • 3. HP Planet Partners – Closed-loop recycling of ink & toner cartridges.html (333.0 KB)
    • 3. Infographic - Lecture 3 Core Concepts and Principles of Sustainability Marketing.jpg?v=2 (5.9 MB)
    • 3. The “Triple Bottom Line” – Executive factsheet (HEC Paris).url (0.1 KB)
    • 3. What Is the Triple Bottom Line (IBM).url (0.1 KB)
    • 3. What Is the Triple Bottom Line.url (0.1 KB)
    • 3. “Enter the Triple Bottom Line” – John Elkington (original framework).pdf (146.3 KB)
    2 - Strategic Approaches to Sustainable Marketing
    • 4. Building a Sustainable Brand Strategy (Description).html (1.6 KB)
    • 4. Building a Sustainable Brand Strategy.mp4 (319.0 MB)
    • 4. Infographic - Lecture 4 Building a Sustainable Brand Strategy.jpg?v=2 (6.7 MB)
    • 5. Frameworks for Sustainable Marketing.mp4 (366.7 MB)
    • 5. Infographic - Lecture 5 Frameworks for Sustainable Marketing.jpg?v=2 (6.5 MB)
    • 6. Infographic - Lecture 6 The Sustainable Marketing Mix in Action.jpg?v=2 (6.9 MB)
    • 6. The Sustainable Marketing Mix in Action.mp4 (319.2 MB)
    • 7. Communicating Sustainability & Avoiding Greenwashing.mp4 (294.7 MB)
    • 7. Infographic - Lecture 7 Communicating Sustainability & Avoiding Greenwashing.jpg?v=2 (7.1 MB)
    3 - Execution – Sustainable Marketing in Practice
    • 10. Case Studies – Sustainability Marketing in Action (renamed Case Study Hellmann.mp4 (230.9 MB)
    • 10. Infographic - Lecture 10 Case Study Hellmann’s – Fighting Food Waste with Marketing Innovation.jpg?v=2 (6.6 MB)
    • 11. Emerging Trends and Future Outlook.mp4 (393.0 MB)
    • 11. Infographic - Lecture 11 Emerging Trends and Future Outlook.jpg?v=2 (6.2 MB)
    • 8. Infographic - Lecture 8 Sustainable Marketing Tactics and Campaigns.jpg?v=2 (6.2 MB)
    • 8. Sustainable Marketing Tactics and Campaigns.mp4 (317.7 MB)
    • 9. Infographic - Lecture 9 Measuring Impact and Ensuring Accountability.jpg?v=2 (6.3 MB)
    • 9. Measuring Impact and Ensuring Accountability.mp4 (357.6 MB)
    4 - Conclusion and Next Steps
    • 12. Recap and Further Learning.mp4 (283.3 MB)
    • Bonus Resources.txt (0.1 KB)

Code:

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