Adwords For Dummies.pdf Gooner
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- TypeE-Books
- LanguageEnglish
- Total size13.8 MB
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- Last checkedMay. 21st '18
- Date uploadedJun. 21st '14
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AdWords For Dummies
Howie Jacobson
Publisher: For Dummies
Number Of Pages: 408
PDF
Publication Date: 2007-09-11
ISBN-10 / ASIN: 0470152524
AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
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